Merci Tony and SA Spurs!
When Justin Winget, the art director of SA Spurs, reached out to me to design this logo, I was absolutely excited, I've never worked with NBA teams before so I tried to approach the project very carefully.
The Brief.
Tony Parker's career was truly spectacular, he is the four time league champion, six time All-Star player, and to top it off he has the seventh most wins in NBA history. Many call TP "the King of Teardrop shot",so that's what I had to capture in the logo.
Sketching process
Finding a picture that shows Tony making the perfect teardrop shot was a major challenge, but eventually we were able to find one that represents him the most. After the sketching process, we agreed to 3 different "Teardrop" directions.
First vectors
I'd also like to mention that Tony was involved in the process too and he chose the third option with the lettering, my favourite one haha :)
Final adjustments
We ended up with the third direction but, some parts of lettering and Tony's illustration still needed to fix them up.
We ended up with the third direction but, some parts of lettering and Tony's illustration still needed to fix them up.
The result
This was a great gig and I'm very happy with the result. I would like to say Thank You to everyone on the Spurs creative team, and a personal to Tony Parker.
This was a great gig and I'm very happy with the result. I would like to say Thank You to everyone on the Spurs creative team, and a personal to Tony Parker.
