![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/f39154eb-79a1-4ccf-8559-fe4891c75261_rw_1920.jpg?h=6e104cbfdc306229fefba69cd79562db)
Brief
During our first conversation with Jacob he said that we have only 3 days to get the job done. It was a real challenge to me, but I didn't have to worry because the brief was really nice and clear.
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/59870dc8-6170-47fd-9608-dbdad4116508_rw_1920.jpg?h=2377c140c9fd5186461e7052478394d8)
The Showdown logo is a part of Dreamhack's brands so it should be well fitted with the whole family.
Preferred logo shape and colors were proposed by a client
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/e2032b8a-c301-4b83-808f-91a849b0bc46_rw_1920.jpg?h=bc20ff3a0af3feddbba50168d6272f2f)
Sketching
We had not very much time, so after studying the brief I started the sketching process. As far as possible, I followed the task and came to 3 different concepts of the future Showdown logo.
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/29b2326c-0fee-4e04-981d-208a81b888eb_rw_1920.jpg?h=24d27df841b136f1dc59763083c54721)
Vectors
As the result, the final vectors were delivered in time - main full colored logo, one-color on black, one-color on light backgrounds and also only the title.
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/30435580-2283-471c-97f6-7e68fd2a0d77_rw_1920.jpg?h=024bb1b0b01816bb0cd22de1b8184fc5)
Final
The deadline was pretty tight and all the work including sketching, vectoring and edits supposed to be done within 3 days. So we did it and I'm very happy with the result. Many thanks to Jacob Lundmark, Fredrik Nilsson and whole the DreamHack team!
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/8f41398f-20c7-4608-92d8-8e1b22433425_rw_1920.jpg?h=83cff7528caafff0f8fa7285d7c840d0)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/98146777-bac0-4680-a4eb-3b0ded2afa75_rw_1920.jpg?h=590664b4246880546831033da18e86a8)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/2f1eeeee-f5ed-44ee-bc02-f8daac450b07_rw_1920.jpg?h=3e520cd4861c93b6b28c9598ce9f755c)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/a6d60307-9998-45f1-8188-036be5a20fd8_rw_1920.jpg?h=8d153abfeaf06b1e8213e7c8c3bb7fd0)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/a269baf4-e478-4af6-869f-d3ec8d62522d_rw_1920.jpg?h=07af3df474d43af3644c7c91bd1ad003)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/02a910d2-7dd2-4ee8-8b80-c77efe03ef15_rw_1920.jpg?h=36096f1d5de428cc45b3fb70ff3609eb)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/7d93db4f-1feb-4a5b-82f4-0599289ef5a4_rw_1920.jpg?h=c74ea2dab2ebafa4dc75748928efaf23)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/8e785cc6-45ee-4a64-8d51-731a3327228e_rw_1920.jpg?h=09b4959b3eea6fc7577f76525ac2afe7)
![](https://cdn.myportfolio.com/d21a0ac542f4c0c876b0a663da075f3a/8dfaaed4-5448-4861-87e2-1a6605ad0219_rw_1920.jpg?h=7747b05e26ad07d5ad8cb00939c97af4)